Email marketing is in the right place to deliver ROI [data]
Due to its position in the sales pipeline, email marketing is one of the most valuable tools in content marketers’ arsenals.
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Driven by mobile, ecommerce sales continue to grow [data]
Information about device usage and previous purchases will make marketing to ecommerce customers much easier in the future.
LinkedIn gets serious about content marketing with new ‘tandem’ tools
Content marketing is getting even more competitive, as Linkedin rolls out two news tools intended to help brands improve their content creation efforts.
Big data, big talk? Brands still fail to execute ‘real-time’ marketing
Brands aren’t being as effective as they think they are with real-time marketing strategies, a study reveals.
RT @brafton: The Retweet’s days may be numbered
As social media becomes more mobile, Twitter wants to make it easier for new users to join – no matter what devices they’re on.
Are you losing Facebook facetime?
Due to recent Facebook algorithm changes, brand’s social media posts are reaching smaller audiences.
Google thinks of links as ‘editorial votes’
The information the content a link points toward provides, the more authority Google will give it.
Web users like Google’s latest redesign [data]
Searches on desktop computers and laptops are starting to look more like queries on mobile devices.
Consumers trust expert opinions – even if they’re not yours [study]
Customers understand the motives of content providers, so act in good faith to offer them valuable information and useful content.
Got the SERP – Marketing #TWIT
Looks like your SERP is spreading, better get that checked out. Marketing #TWIT