Twitter voted the network with the most social media marketing potential
The people have spoken, and Twitter is officially the Social Media Madness for 2014.
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Marketers will spend 2014 retaining existing customers – with Facebook [study]
As brands manage multi-channel strategies, 2014 will see them use Facebook to concentrate on keeping the customers they already have.
Captcha chaos – Marketing #TWIT
I’ll take a few failed captcha attempts and its insult to my intelligence over Heartbleed any day! Marketing #TWIT
Social on mobile: It’s not a second screen any more
Smartphones aren’t just a part of social media – increasingly, social media IS mobile.
Keyword data to disappear from AdWords campaigns, too
Keyword data is not safe for organic or paid content marketing strategies as Google announces it’s securing search terms for AdWords campaigns.
According to Google, popularity & authority aren’t one in the same
Brands often forget that websites do better in search rankings when they focus on authority instead of popularity.
Less than 10% of companies use native advertising, half of marketers don’t know what it is
Native ads continue to surface in marketing discussions, but most professionals still don’t know what they are.
Social bounce: Which networks build sustained engagement?
Social referrals are an enormous part of web marketing, but they aren’t all created equally – especially when it comes to bounce rates.
Semantic supply + user demand = search sophistication
The semantic web isn’t populated by a single type of information – it includes web content that’s both simple and complicated.
86% of B2B manufacturers use content marketing, but 68% lack strategies
Manufacturers are finding ways to create content that will help them stay relevant and reach customers across the web.