Post-Heartbleed, Google considers using encryption as a ranking signal
Search rankings may one day in be impacted by how private and secure companies make their websites.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
For many customers, Twitter conversations are one-sided
Twitter rolls out even more new features, some of which shed light on the way that customers approach the social network.
Optimize video marketing strategies for the most attentive audience – mobile viewers [data]
It turns out smartphone users are more focused than we thought, and mobile video viewers are more likely to watch video content to completion.
Professional SEOs will focus on semantic search in 2014 [study]
Professional marketers are coming to terms with the fact that overall visibility and semantic signals trump keywords and links.
Millennials respond best to user-generated content [study]
Young customers want to see content produced by other people like themselves, so companies must adapt their branded marketing materials.
Report: Some semantic search info is more valuable
Yahoo and Yelp are consolidating semantic data, so businesses should provide search engines with as much information as possible.
28% of adults depend on the internet for local business info
Marketers need to optimize their sites for local search because it’s where customers are looking for answers.
Senior citizens are on the web – just not as often as everyone else
Older customers aren’t just a niche market for online brands – they’re a large part of the internet-using population.
Smart data>BIG data
If marketers need more data to refine SEO strategies, they should look to their own websites and think critically about their customers.
Marketers beware: Facebook is targeting spammy posts
In light of decreased News Feed visibility, Facebook is being explicit about what types of posts users will see.