Simple breadcrumb navigation helps Google crawl sites
Design websites with customers in mind, rather than Googlebots, to make sure web pages rank highly in search results.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yelp & YP.com partner, signalling more semantic search possibilities
Business listing sites are consolidating their information, which may have a significant impact on search rankings in the near future.
When it comes to Facebook, use hashtags sparingly
Hashtags might be an essential part of marketing on Twitter, but the feature doesn’t translate as well to Facebook.
Despite semantic tweaks, Bing & Yahoo can’t dethrone Google [data]
Competing search engines continue to add new features, but they can’t seem to unseat Google as the undisputed leader of search.
Mobile: Another window to content
Mobile search may seem like a challenge, but with the right content, it should be business as usual for marketers.
Dreamy social medias – Marketing #TWIT
So many dreamy social medias, so little time. Marketing #TWIT
When customer loyalty drops, social media helps to weather the storm
With a solid social media strategy in place, businesses can survive PR issues and overcome news stories that harm their brands.
Will Twitter phase out @replies? #Why #PullingThePlug
Twitter rep alludes to a future without basic functions like @mentions and Retweets to streamline user experience.
Want more Twitter marketing results? Easy – Add a photo
Brands can generate more engagement (via retweets) by adding photos, videos and quotes to their social content.
Matt Cutts: Tidy websites hold onto their rank
Spring is on the way, which means businesses should carefully conduct some web spring cleaning.