Don’t take customers’ info without asking – they’ll offer it when interested
Customers don’t want businesses to collect data for tracking them, so use content marketing to let them find you.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The quiet SEO revolution: Future of search insights from #SMX West
At SMX West, Moz’s Rand Fishkin outlines factors influencing the search marketing evolution about why they put the odds in agile marketers’ favor.
SMX West Q&A with Google’s Amit Singhal: Hummingbird is the future
At SMX West, keynote speaker Amit Singhal shares insights about where Google plans to take the future of search and what it means for publishers.
B2B decisions are affected by social media – but sometimes indirectly [data]
Some B2B companies don’t believe social has impacted their buying decisions, but they’re not seeing the whole picture.
Big data, big money: Marketing by the numbers at #SMX West
SMX West started with what’s an afterthought for too many content marketers: Decisions based on data. Read tips on mobile data & exec buy-in.
Content marketing is the most exciting opportunity for B2Bs in 2014
Surveyed B2Bs reported content marketing was the most exciting opportunity in 2014, while B2Cs strayed toward mobile and UX.
Reaching influencers: What guest blogging is supposed to achieve
The best way to receive backlinks these days isn’t through trickery – it’s to create content influencers want to share.
Google is closing in on black hat SEO practices
Remember those gray hat links you let slip through the cracks that one time? They might drastically impact your SEO rankings now that Google’s spam hunt is closing in.
Another Facebook News Feed, another content primer for marketers
Are Facebook’s New Feed layout updates intended to keep up with web layout trends?
Marketers: Don’t fear the coming of the multi-device world [data]
If content is consistent across channels, marketers won’t have to worry about customers switching from laptops to tablets to smartphones.