Is video marketing the contemporary answer to TV ads?
TV ads have always been an effective way to build trust online, but new findings show why digital video is the wave of the future.
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Faster marketing responses lead to more conversions [study]
With a shorter timeline and nearly instantaneous production times, internet marketing campaigns should never be out-of-date.
Find out what your best content is and create more of it
Creating content might seem hard, but with the right plan, you can find out what your most successful posts are and create more of them.
Google wants all location data to be up-to-date (& on G+)
The leading search engine wants all registered businesses to consolidate their information on a single platform to improve search accuracy.
The best source for web leads? Download forms [data]
A study finds SMBs think download forms are the best for generating leads, though this might not show the whole picture of prospect journeys.
Existing customers should never be “out of site, out of mind” online
Businesses shouldn’t overlook their existing customers while they’re trying to find new ones.
Be flexible, because marketing channels grow up quickly
Marketers’ best-laid plans can go wrong, which is why flexibility is necessary for every content distribution channel to succeed.
Esurance takes social marketing cake, even without its pseudo-Super Bowl ad
There is no magic formula that drives consumer engagement, but strategic brands are hedging their bets with cross-channel web marketing campaigns.
Forget Tweets: Create social content that gets impressions
Social media posting doesn’t just expand content’s reach on one platform – it starts a conversation that leads to cross-channel sharing.
Mobile trends in ecommerce offer a glimpse of things to come [data]
Some businesses fear mobile searches and smartphone shoppers, but their habits provide a view of content marketing’s future.