Visit Brafton at Ad Tech to talk content marketing
Brafton will be at Ad Tech San Francisco March 26-27. Visit us at Booth 2539 to discuss content marketing strategies that provide long-term results.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing, not for the uncertain
Marketers need to be agile to deliver effective campaigns, however, they can’t do so at the risk of quality because Google is taking notice.
Study: Customers are more likely to purchase if videos are available
One of the single best ways to increase the odds of a customer making a purchase is to include videos of products and services.
Punch in the face – Marketing #TWIT
We’re over the WhatsApp/Instagram Facebook acquisition comparisons, too! Marketing #TWIT
B2Bs think social media is less important than B2Cs, but they’re wrong
Business-facing companies stand to gain a lot from social media marketing if they value these channels and invest accordingly.
Google & Microsoft’s contest previews the coming of the semantic web
Building a brand online is an essential part of content marketing, especially the more developed the semantic web becomes.
#SMX data – customers hold brands accountable for bad location information
If companies want to be found in the real world and online, they had better make sure all of their information is accurate and up to date.
Twitter to make calls to action even more actionable
Twitter users may soon be able to click ads they like to instantly call advertisers.
Readers want actual content – not native ads [data]
Native advertising might give companies a lot of visibility, but it’s effectiveness (and transparency) is in question.
Original content thrives on Facebook
The closer that posts are to being original, the more likely Facebook users are to see them in their News Feeds.