17% of marketers risk content ROI by overlooking sales funnel [study]
Content marketing and SEO aren’t just about search visibility, and brands must find ways to gear brand messages toward other business goals.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing in 2014 is all about the buyer’s journey [study]
In the coming year, good content marketing will follow customers from the moment they decide to buy something to the actual purchase.
You can’t fool Google, so don’t try to pay for links
The line between a paid link and an organic exchange of traffic is probably clearer than most marketers think.
Marketing isn’t all SMBs can do on social media [data]
Companies that started using social media to market to customers have found there are other benefits to being active on the platforms.
Email marketing doesn’t exist in a vacuum [study]
New research backs up what marketers already know about email and sheds light on the other tactics their peers find effective.
87% of Americans use the web & 90% think it’s good for them
The internet has been around for a quarter-century and both consumers and marketers have felt the impact.
Google adds even more data to SERPs
Search engines are emphasizing information that users would find valuable, so providing resources for customers will also help SEO efforts.
Pew Research identifies 6 types of Twitter topic networks
Twitter conversations can be divided into six distinct groups, each with more social marketing opportunities than the last.
What selfies mean for marketing
Need proof that web marketing is indeed a fluid process that demands your attention at every stage of the game? Learn how the selfie is already impacting web marketing.
It’s never too late to start marketing to the web-obsessed [data]
People are hooked on the internet. This won’t change any time soon, so now is the time to get onboard with content marketing.