LinkedIn – now with even more marketing data
Connecting with potential partners and future customers is easier than ever, thanks to some new tools LinkedIn is rolling out.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Are content marketing mistakes getting your website down?
To be human is to make mistakes, but rampant typos and grammatical mistakes can hurt your brand reputation and search rankings.
When customers search for local businesses, they want the 4 Ps
Businesses that want to rank in local search results should feature information about prices, products, physical locations and phone numbers in easily accessible locations.
How will content marketers spend in 2014? [study]
If current trends continue, content marketers will be spending a little bit more in the coming year.
There’s a lot of local motion
There have been some local search shakeups that could signal the SEO space is under construction and new competitors could emerge.
SEO analytics just got easier on Google+ with Pages Dashboards
Google has just made staying on top of key performance metrics a little bit easier.
Google Places clarifies its listings guidelines
Google doesn’t want you to game the system – it wants to make sure your business is listed online with the most accurate information.
Matt Cutts: Links are not dead (yet?)
Despite the potential for abuse, links are essential parts of Google’s search algorithms, according to Matt Cutts.
Yahoo enters the great race to conversational search
Yahoo’s recent investment in a partnership with Carnegie Mellon University signals a swift move toward semantic search.
The new Google Maps app goes live for all customers
Customers increasingly search for companies on Google Maps, and the newest version of the location service makes finding local businesses even easier.