Social March madness starts next week: Are you game?
Cast your vote for the best social network starting March 6 in Braftons’ Social March Madness challenge.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Viewability – the most important ROI metric you’re not tracking
Without prominent calls to action and social media profiles that are clearly in view, content marketing efforts will be wasted.
Short & sweet subject lines get more opens [study]
All marketing messages, but particularly email headlines, should be punchy and informative to quickly give readers information.
Not all social followers are created equal [study]
When it comes to social media marketing, not all followers, Likes or Pins will contribute the same value.
How are McDonalds and Snapchat related to engaging visual content?
Businesses can learn a lot from Snapchat without actually adopting the service right away.
Brafton will discuss the future of search at SMX West March 11-13 #SMX
Brafton’s team will be attending SMX West in San Jose March 11-13 to discuss recent content marketing trends and how to succeed in the new SEO landscape.
77% of marketers agree: Customers prefer visuals like video content
Video marketing is here to stay, and brands know they need to get in the game – They just need to realize the rules have changed in their favor.
Matt Cutts: If you can’t explain with content, you don’t understand it
When it comes to using jargon in your content marketing, you should only use as much as you need to.
Don’t give customers a good reason to unsubscribe
Gmail’s update makes unsubscribing to email marketing materials much easier, but messages with good content have nothing to worry about.
Execs think Facebook has the most social media marketing promise
Most marketing executives say Facebook and Google+ are poised to be the social media breadwinners this year.