News

Social media marketing just got a little more youthful as Facebook acquires WhatsApp.

Ecommerce is growing, and businesses that want to reap the benefits should lean on their content marketing strategies.

Video marketing isn’t just about making commercials – it’s about creating engaging content that customers actually want to watch.

The professional social network has expanded its Influencer program to the general public to create excellent content marketing opportunities, particular for B2Bs that thought social media was a stretch.

There’s mounting evidence that consistent content creation is an important ingredient for successful web marketing campaigns.

Getting your content into customers’ inboxes is incredibly useful, but there’s a fine line between marketing messages they want and marketing messages they skip.

Google says you’ve got it all wrong if you think the webspam team has it out to get you. It’s also there to protect innocent publishers.

If you’re having trouble finding ways to garner customer reviews, build content that incorporates the benefits of them.

Having high traffic numbers is nice, but conversions are going to come from a smaller group of dedicated readers of your content.

New and improved website designs might impress visitors, but they may not provide crawlers with all the information they need.