Yelp doubles down on photos and search
Recent changes by Yelp highlight the shifting search marketing landscape.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The most important part of a local SEO strategy is sending the right signals
Even if you have an excellent content marketing strategy in place, ignoring local customers will make you invisible in your own backyard.
10 years later, Facebook’s still got it
Facebook turned 10 this week, but it’s not losing its edge just yet, according to new data from Socialbakers.
Brafton appoints new design director
New Design Director Ken Boostrom will strengthen Brafton’s visual design offerings to drive customers’ content marketing success online.
A well-balanced web content diet crucial for healthcare brands [study]
Healthcare providers are searching the web to stay on top of breaking trends, and medical brands need to provide content to satisfy demands.
Your traffic is great – but why aren’t visitors converting?
The number of people who see a website aren’t nearly as valuable as the number who are converted to customers and clients.
Google on official location listings: Use it or lose it [warning]
Businesses’ local listings might be in jeopardy if they don’t respond to a request from Google for location confirmation.
Fine-tune your content marketing strategy for B2B success
B2B marketers form relationships with clients that take time to nurture, and content marketing gives businesses the power they need to do just that.
Is your content strategy a mess?
For content marketing to be a success, brands need to create organized strategies. This will ensure timely distribution and avoid missed opportunities.
Esurance gives a master class in expanding your audience
If you want some content marketing inspiration, look no further than one of the most successful ads from Super Bowl XLVIII.