Find the right role model for social media shares
Two serial social sharers were affected by Facebook’s recent algorithm changes. Learn how to avoid their mistakes and create original content that will experience greater visibility.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Over the mobile edge – Consumers spend more web time on smartphones
The smartphone search takeover has arrived, and consumers now spend more time online with smartphones than desktop computers.
Twitter’s new layout offers great web design ideas
One of the best ways to learn how online marketing pages should be constructed is to look at what the most popular sites are doing.
Hyper-growth small businesses are in love with social media [study]
The fastest-growing small businesses are adopting social media marketing to increase awareness and drive leads.
It pays to get up close & personal with email marketing
Do you modify email newsletter content based on recipients’ purchase histories and preferences? You could be making more if you do – here’s proof.
Modern video marketing is a far cry from infomercials
Video production has come a long way in the past ten years, and marketing with video content is nothing like it was on television.
Listen to your customers to create email marketing they’ll love
If you use email marketing properly, you won’t have to worry that customers will regret seeing your messages in their inboxes.
Omnichannel marketing might be overkill [study]
Marketing should take advantage of every available channel, but spreading yourself too thin won’t do you any favors.
Think SoMoVi to reach Millennials
Marketers must start thinking about how they can reach Millennials because this generation will soon be the largest consumer demographic.
Do you know why customers follow you on social media?
Marketers know short-term offers aren’t the way to win social media success in the long run, but they may not know that customers really just want to support brands they love.