Why Facebook’s new Paper app might stimulate content hunger
Facebook just announced its new Paper app: Content on the network just got a million times better-looking (which is better for brand publishers).
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers are wise to earmark budget increases for content analytics
Marketers may be eager to spend their bigger 2014 budgets on flashy new campaigns, but dollars may be better spent on content analytics.
5 Twitter marketing tactics that generate the most engagement
Customers want to engage with brands on Twitter and marketers can take a page out of top performers’ books to be more successful on social.
It’s time for BAD guest blogging to bite the dust – Not all of it
Google’s Matt Cutts recently took a strong stance against guest blogging, but there is another side to the story.
Pump up your ROI by diversifying email copy & campaigns
Savvy business leaders understand that content marketing isn’t a monolithic investment – it requires a multi-pronged approach.
Do you suffer from these 4 symptoms of ineffective content marketing?
A recent study revealed most brands are creating content, but that doesn’t always mean they’re doing it strategically.
Every second counts in video
A study proves why brands must keep their videos short and sweet and packed with value to keep viewers’ attention.
Make sure your social marketing maps to your goals
Social marketing is rapidly evolving and internet users expect more than ever from brands. A new tool helps marketers find the right tools to stay ahead of the competition.
Is the latest Facebook update telling brands to break the text barrier?
Text-only status updates won’t cut it for Facebook content anymore, following yet another New Feed algorithm update that favors photos in posts.
Proof that size matters in video marketing (& shorter IS better)
A study shows that even when visual elements are in the mix, marketers must keep their content short and sweet to hold viewers’ attention.