Will this post get more clicks if I ask you a question?
Marketers know their blog content headlines can win or lose clicks, and a new report suggests questions are the way to go.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s testing +Post ads for omnipresent content marketing
Marketers are being lured with the opportunity to promote brand content across the web, using Google+ content as the fuel for paid ads.
Use keyword data wisely for content success
Webmaster tools gives a list of terms that drive page impressions and clicks, but marketers can’t revert to keyword-centric content culture.
Facebook says goodbye to sponsored stories
Marketers will lose Facebook sponsored stories, which means they’ll need other social content to reach new followers & build brand awareness.
Can any content writer get authorship badges? Debate on disappearing rich snippets
The reduction in Authorship rich snippets may be less of a reflection of writers’v credibility and more related to brands’ page authority.
Smart email marketing is the way to win customer conversions
Email content remains one of the best ways to reach customers, but brands need to get smarter with their strategies as saturation sets in.
Webmaster Tools update offers smarter keyword stats & content analytics precision
Google announced more precise data for Webmaster Tools reports, an update that might help marketers overcome Keyword-not-provided concerns.
82% of marketers agree visual content is more attractive
Content marketing is no longer just about written formats – It’s catching eyes with visual formats like video and infographics.
Google forgives fast: Rap Genius on the path to SEO recovery
Rap Genius is back on the top of SERPs with a speedy response to Google’s penalties that corrected questionable link practices.
Stop losing leads in 2014
Brands are losing their hard-won leads by failing to follow up in a timely fashion, making it hard for content to reach its ROI potential.