Will Facebook changes help or hurt social media marketing efforts?
Facebook’s updated Like buttons and News Feed algorithm could be a rose and thorn for marketers, depending on their social approaches.
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Does Google’s New Ad Display violate FTC best practices?
Google’s experimenting with the way it displays paid content in SERPs, and marketers want to know: Do the changes mean less transparency?
Gmail update: Let them have images! (& more marketing data?)
With new technology to keep consumers’ data secure, Gmail will now automatically show users images contained in email marketing campaigns.
To optimize for mobile search – Think desktop expectations
Marketers prepare: Consumers are using mobile devices to perform online searches, but they are bringing the same expectations to the table.
Do ADD Millennials pay attention to branded videos? [Stats]
Millennials seem to have a huge appetite for video content, but brands must fight to hold their attention online.
Always-on consumers are always on social networks [study]
Marketers need strong social strategies for 2014 if they want to keep online consumers engaged across channels.
In the battle for holiday email clicks: Content & targeting key
To improve email marketing results, brands must spot target opportunities when it comes to timing and device preferences.
Pinterest: De-stressing the holidays one gift at a time
A survey reports Pinterest content makes it easier for consumers to find the best gifts and plan the perfect holidays.
Google gives paid content new look (more visibility?)
It appears Google is experimenting with its web content display, and B2C marketers may bear the brunt of a shift toward sponsorship in SERPs.
Twitter rolls out retargeted ads to help marketers target audiences
Marketers have a new way to get their brand content in front of social audiences – retargeted ads that pull browser data from websites.