News

Social media marketing engagement is won most often with visual content rather than text-based posts.

Google breaks it down for marketers: Stitching and synthesis are two different practices that have very different outcomes.

Brands’ social content will be even more engaging when it contains pictures and videos, according to a recent Adobe study.

Marketers should know they need content analytics to be successful, but they may not be tapping all the resources at their disposal.

Facebook recently revamped its newsfeed algorithm to prioritize news content in an effort to make the network more useful.

To drive conversions, marketers need to understand what their customers value and convey the right messages through digital content.

A new study from Kenshoo found paid search and Facebook posts provide much stronger ROI when combined into a single strategy.

More consumers are going online to make holiday purchases, and marketers can be there to provide conversion-driving web content.

It’s time to cash in on holiday shopping because customers are hitting the stores harder than ever, and going online most of the time.

What’s the key to video virality? Creating clips that capture audiences’ interests and tell a universal story.