News

Social media marketing isn’t one-size-fits-all and marketers have more information at their fingertips to build smarter strategies.

Google recently announced Content Grouping, a feature that will help marketers analyze their metrics is a simpler, but more meaningful way.

The easiest way to say something is not always the best way to create a unique brand identity, and many marketers are making this mistake.

A recent study finds Facebook Likes are rarely indexed, and Google doesn’t pay that much attention to social media shared on the site.

Tech companies should move forward confidently when social media marketing. Their customers want it and it drives sales.

Instagram ad success points to the rise of visual content, but marketers don’t have to pay for results with strong graphics strategies.

Marketers may be stunting local SEO growth if they make it difficult for customers to leave reviews on their sites.

To capture those last-minute holiday conversions, marketers must be online with brand content at the right time on the right networks.

In a surprising update, Matt Cutts reported duplicate content is not always penalized, but it’s not SEO fuel, which makes it harder to rank.

B2B audiences watch brand videos and then convert, giving brands all the motivation they need to develop savvy strategies.