Only 13% of marketers are Black Friday early birds
Most marketers are getting smarter about scheduling content marketing campaigns when customers are ready for them, but some brands still miss the mark.
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Cutts: The 100-link rule is outdated as websites grow and develop
Matt Cutts explains why the 100-link rule is no longer relevant, and what marketers should worry about instead.
6 Thoughts on the Yahoo-Katie Couric deal, Authorship and content marketing
Yahoo recently announced it’s bringing Katie Couric on board as its Global Anchor in a sign that digital journalism is becoming more elite.
Cutts on SEO: Don’t wait until you’re caught red handed to take action
Marketers can’t afford to wait until Google notices bad SEO. They need to take corrective action as soon as they notice anything spammy.
New Place Pins can help prospects nail down shopping plans
Pinterest recently announced Place Pins, a new feature that adds location data to social content to help consumers map the items they love.
Google, keeping news content at mobile users’ fingertips
Google just launched a new Newsstand mobile app that brings fresh and relevant content to readers, based on their preferences.
Are you sharing content on social media money days? [data]
Brands might be shooting their social strategies in the foot by sharing social media content when networks are cluttered with updates.
Cut through the Black Friday noise with perfectly timed brand content
Marketers who want to make their brand messages heard must find untapped opportunities to reach always-on consumers.
Cutts: If you’re not going to do SEO content right, don’t do it at all
In the latest Google Webmaster Help Channel video, Cutts confesses his content shortcut, and reveals a secret: Why you may not need unique meta tag descriptions.
Will GIFs take the social media space by storm?
Think GIFs are just for Buzzfeed? Think again, because GIFs are coming to Twitter newsfeeds and marketers may want to get moving on this motion-based content.