Your content probably isn’t as good as you think: Data
A study reveals shocking data – most marketers think their tailored web content is working, but customers don’t necessarily agree.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Are you driving a content convertible or clunker?
Marketers are in content marketing for the money, but they need to be familiar with analytics reporting to know whether they’re succeeding.
Think before you link – Keep comments organic and scheme-free
Marketers are safe if they’re leaving organic comments in their own names and linking to useful information, but responding to web content on behalf of a brand can seem spammy.
71% of brands spend more on video marketing & explore fresh formats
As companies put more money toward video campaigns, they must put themselves in the position to appeal to wide audiences with diverse content.
Holiday shopping is here: 79% say web is ‘most important’ resource
Marketers: start your holiday engines. Consumers are researching and buying products online en masse, and brands must be ready with custom content.
Need a reason to create news content? Here are 111 million
Marketers who think the internet is no place to share news content need to think again – more consumers are going online to read headlines.
59% of marketers have video wallflowers, but want social butterflies
The numbers are in and brands are creating video content, but they aren’t always sharing it strategically.
The over/under: 8 ways to generate leads with email content [study]
Marketers might be losing leads by overlooking chances to capture email addresses.
Why the popular solution isn’t always best.
Social media might be a sleeper cell for marketing satisfaction
A report finds marketers are the most satisfied with their SEO success, but social isn’t as far behind as it appears.
Roll film: 93% of marketers already create video content
Video marketing is past the stage of early adoption. The mass majority of marketers already use this interactive content type to fuel ROI.