Pinterest cracks down on contests to maintain content marketing merit
Pinterest recently amended its contest rules to ensure brands don’t overstep their boundaries on the site to generate leads and drive conversions.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Branded social video marketing DOES catch clicks [data]
A new Unruly study shows that brand content shared on visual social media platforms is generating engagement and user interest.
Is content marketing more like journalism, or the other way around?
Google recently launched Media Tools, a platform that supports brand journalism and marketers are wise to leverage timely get on board.
Everything’s coming up brand ads (on the web)
Promotional brand content is taking on a new look as it moves onto visually focused social networks like Instagram and Pinterest.
Is your YouTube Channel worth a subscription fee? Time to step it up
As YouTube expands its paid subscription model to more brands, marketers must take their video content strategies to the next level to stay visible.
Content writing and design: Most likely to trip up marketers
A common thread between B2C and B2B marketers – content writing and design are the tasks they outsource most.
News content takeover: Facebook users read headlines [study]
Marketers who share timely social media content might appeal to the 30 percent of Facebook users who check news on the site.
77% of paid ad campaigns aren’t worth the spend [data]
Marketers may not be getting the expected ROI from paid ad campaigns, according to a recent study.
The art & science of email marketing for maximum ROI
Email marketing is still a primary driver of content ROI, but marketers fail to generate optimal results without poignant timing.
Guest blogging: Matt Cutts on when it’s spammy or SEO safe
Guest blogging has become a popular practice in content marketing strategies, but brands must be careful about how they earn links through these opportunities.