B2B marketing strategies need a mobile boost to stay on top of SERPs
A new study finds mobile search is gaining and B2B marketers are falling behind in strategies for smartphone and tablet users.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Adversaries no more, journalism and technology intertwine
As the digital content landscape matures, journalism and technology seem less like competitors and more like companions.
SEO tip: Don’t overthink “Strong” and “B” tags
Matt Cutts’ latest Webmaster Help Channel video dispels the myth that certain coding tricks translate to better search results.
Keep video content short & sweet to hold viewers’ full attention
The latest data from comScore shows that video length is trending down, and marketers might want to keep their brand content concise.
What’s the deal with Google+?
A study found G+ doesn’t provide as much referral traffic as other networks, encouraging marketers to ask why the site’s so important.
Warning: It will only become harder to spam Google, so stop!
Think Google’s algorithm updates so far have been frustrating? Matt Cutts says it’s just the tip of the ice berg.
B2Bs & B2Cs say content creation is a pain (Time to outsource?)
Studies show that companies are still struggling to get the basics right: content creation and marketing.
Update: 87% of keyword data now in the dark
A new report relays more bad news for marketers still relying on keyword data: Google’s keeping even more in the dark.
The social sites that are really behind your referral traffic [study]
A new study reveals which social networks get visitors to cross channels to view content (or not).
Focus on email content to keep CTRs high
A study finds email newsletters aren’t generating as many open or clickthrough rates, which is perhaps a symptom of the new Gmail inboxes.