Twitter marketing for the whole customer journey – Tips from #SMX East
At SMX East 2013’s Day 2 keynote speech, Twitter’s Richard Alfonsi explained how Twitter is developing products that go deeper than top-of-funnel goals.
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Tips to diversify digital marketing from #SMX
At #SMX East 2013, Brafton caught up with some search marketers who find more people are diversifying to play it safe in a world where Google’s unpredictable.
The key to Penguin-proof links? #SMX speakers say: Create communities
To avoid Penguin penalties, SMX East 2013 experts say stop thinking about link building and start thinking about how to build readerships.
Talking SEO at #SMX: What search ranking factors matter most?
SEO ranking factors de-mystified:The stats about current ranking signals and predictions on the future of search from SMX East.
Google to marketers: YouTube drives cross-device engagement
Video is becoming one of the most important types of brand content, and YouTube’s Channels can help keep viewers engaged as they move through the sales funnel.
Google’s new mobile interface: Favoring ads over organic?
Google’s recent updates go beyond Hummingbird. It’s refreshed mobile interface gives paid ads more exposure.
Brafton talks content marketing at SMX East 2013 #smxeast
Brafton is attending SMX East in New York City October 1 and 2 to discuss the latest in content marketing and SEO.
Deja duplicate content: Is Google sending a message?
Google provided a lot of guidance about duplicate web content in Q3 2013. Is a change is in the pipeline?
SEO life after keyword data
It seems keyword data is slipping out of marketers’ hands as Google encrypts nearly 75 percent of website traffic (and counting), but SEO hope is not lost.
Fast answers to complex Qs – Google’s new “Hummingbird” algorithm
Google recently introduced a new algorithm that can sort and rank web content based on its ability to answer users’ complex questions