SEO update: Google gives more backlink data
Google Webmaster Tools will now provide marketers with better representations of the pages referencing their web content.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google as editorial arbiter: Cutts on SEO content standards #SESSF
What type of content will get you kicked off of Google SERPS? Google’s Cutts and Thomas talked content standards at #SESSF.
Panda problems? Improve your web content quality
Google is now checking for high-quality content every time it indexes brands’ webpages, according to Matt Cutts.
Storytelling and audience targeting crucial for content ROI
Marketers see that content marketing success demands sophisticated strategies that keep audience relevance and storytelling at the core..
How to win with video content – Insights from Brafton’s September #cmQs
Brafton recently hosted a live Twitter event to discuss video marketing. Check out some of our favorite responses.
Organic content unscathed by promoted Facebook Posts
A new study finds that organic content shared on Facebook performs just as well as sponsored ads.
Cutts says drastic spamming calls for drastic measures
Google’s new guidance says the ‘no-follow’ tag will keep brands out of algorithmic trouble unless they’re being extremely spammy.
More is less for Twitter marketing [data]
Tweeting more often might actually hurt your social media marketing campaign success, according to new data.
Let the brands with the best UX win – The key to holiday conversions
Brands need to offer customers optimal on-site and in-store experiences to win conversions this holiday shopping season.
Brafton attends SES San Francisco 2013 #SESSF
Brafton will be at this week’s SES San Francisco conference to discuss developments in content marketing.