News

Google Plus recently announced two new features that point to the importance of Authorship and sharing web content on the social network.

The secret to keeping open rates high following the introduction of Gmail’s inbox tabs? Great email content.

A survey finds organic search engine visits drive more traffic to ecommerce retailers’ websites and fuel conversions that generate revenue.

A new study shows social media content does not always reach more people when hashtags are included.

With online video consumption at an all-time high, marketers need strategies to get their brand clips in front of ready Gen Y viewers.

A new poll suggests marketers are still feeling the pain of Penguin 2.0 and may not be doing enough to recover in search rankings.

Which social networks deliver results? Data shows companies thrive with a mix of text and visual content to drive cross-platform conversions.

Americans are going online to conduct financial service research and transactions. Banks must be there with web content to answer questions and nurture leads.

Google’s latest Webmaster Help Channel video reiterates that UX and high-quality content are vital for SEO success.

Twitter’s Lead Generation Card is now available to all companies, making clear that the network is making social commerce a priority.