YouTube cuts video marketing conversations short by removing responses
YouTube recently announced it’s getting rid of the video response tool, forcing marketers to find new ways to invite engagement.
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Online video content:The biggest thing since cable [study]
Video marketing is taking over traditional television ads and brands risk falling off the radar if they don’t embrace it.
UX: The new X-factor in search
User experience is becoming a central theme of search engine marketing discussions and for good reason – Google says it’s essential for better web rankings.
Will Facebook Data Use Policy backlash be the end of ads? Organic social FTW
Facebook’s recent data policy update – and consumers’ negative responses – reminds marketers why organic, custom content is best.
Your reconsideration request is a drop in the online ocean
Matt Cutts reminds marketers that its hands are tied with millions of websites and cannot give all web content the attention it needs.
B2C brands see stronger conversions in 2013
B2C brands are seeing success from their web marketing efforts through higher site traffic and stronger conversion rates.
A warning to U.S. marketers – UK consumers turn to social for search
Consumers are bridging the gap between search and social,adding pressure for marketers to create seamless cross-channel strategies.
70% view your site with high-speed connections – Are you fast enough?
As much as 70 percent of marketers’ audiences use high-speed internet to discover custom content, and slow sites will lose visitors.
Only reaching top-of-funnel leads? You’re doing content marketing wrong
B2B content marketing can be a powerful way to generate new leads, but brands have to pinpoint content types that add value to sales props.
Google connects the PPC and organic dots
Google recently announced it’s bringing paid and organic campaigns together through overlapping content analytics reports.