Cutts to marketers: Stop chasing +1s, start producing great content
Google quickly responds to a Moz study that claims +1s lead to better search rankings.
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Bigger isn’t better when it comes to Facebook fan bases
A new report shows that companies marketing via Facebook struggle to engage a wider range of followers once they surpass the 10k mark.
Moderating social commentary stifles engagement [study]
Marketers might be doing brands a disservice if they weed out negative comments, according to one study.
Google answers to Authorship FAQs
Marketers using Authorship assume they are using best practices, but they must follow Google’s guidance to benefit.
Video content saturation requires brands to advance their strategies
Americans are hungry for video content and brands must satiate buyers’ palettes to keep up.
Marketers fear algorithmic updates most
A survey finds algorithmic updates inspire more fear in marketers than manual webspam penalties.
How Neiman Marcus is killing it with Pinterest marketing
Most brands still struggle with finding what customers are looking for through social engagement and how to measure performance, but Neiman Marcus has found the sweet spot.
How Facebook Likes lead to website conversions [data]
If a user Likes a brand on Facebook, his or her social network will likely form a positive opinion of that same company.
Are +1s more influential than links for search rankings? [data]
Despite all the criticism Google+ has received about its success as a social network, a new Moz analysis finds the site is critical for search marketing success. A recent study revealed Google +1s are strongly related to search rankings, second only to page authority. The study asserts +1s may play an even bigger role in SEO… Read more »
Google says patent is just for show – no impending pay-per-gaze
Google shuts down assumptions that a patent it acquired will bring about a pay-per-gaze system with the rise of visual search technology.