News

Advanced search technology will impact SEO and content marketing strategies, forcing brands to evolve or else be left behind.

While Google remains the leading search engine, a study finds some geographic audiences prefer alternative sites.

​A study shows that Tiffany & Co. generates the most interactions on Facebook and where opportunities may lie.

It’s more important that marketers optimize web content for mobile readers, including both technical aspects and the messages themselves.

​B2Bs clearly value content marketing, and most brands will continue to invest in long-form content like white papers.

Marketers are capturing the potential of video content and realizing it has a powerful impact on their bottom lines.

Content marketing is becoming a staple for companies, but some brands are foregoing white papers for formats easier to digest.

Young consumers are not the only people reading news content on smartphones. Brands must get mobile to reach audiences across demographics.

​New data analysis shows that visual web content often has a longer shelf life than Facebook updates.

In the latest Webmaster Help Channel video, Matt Cutts tells marketers it’s unwise to use embedded code to generate backlinks.