Google+ adds another interactive content feature to its interface
Google+ and Soundcloud have developed embedded posts, allowing marketers to host audio files directly on their Timelines.
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American marketers changing the channel on TV
Americans are cutting ties with cable networks in favor of streaming video content platforms.
Brafton Inc. marks the 2nd year on the Inc. 500 list for revenue-generating content marketing
Brafton Inc. ranks 453 on the 2013 Inc. 500 list of the fastest-rising privately owned U.S. businesses, marking the second consecutive year the company is recognized for growth in content marketing revenue.
Yelp flips the conversation about misleading reviews
Yelp casts off the idea that it improperly filtered business reviews by taking a stance against companies hosting spammy reviews.
Will LinkedIn be the new Facebook? Introducing University Pages
LinkedIn released University Pages, an update that brings wider audiences to the network and change expectations for social media marketing.
Brafton announces new CEO and appoints first CSMO
Brafton Inc. has appointed former Editor-in-Chief Richard Pattinson as chief executive officer, and expands its executive leadership team to include former VP of Sales Allen Schweitzer as chief sales and marketing officer.
Effective Twitter marketing shows brands the money
Tweets directly lead to revenue upticks, but other social media content may actually produce stronger ROI long term.
Customer behavior fuels brands’ sales, marketing efforts
Customer data continues to become a highly valued asset for companies across industries.
Give more, get more – It pays to promote social responsibility
Consumers are willing to pay more to buy from companies that support a cause, meaning marketers must share corporate efforts online.
Video takes the world by storm [video]
Video content is a fast-rising web marketing format because brands find it’s one of the most effective ways to share their messages.