The longevity of Facebook content [video]
Social media content comes and goes, but with a few clever practices, brands can maximize the ROI of their Facebook collateral.
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Teens don’t want to trade their privacy for web content
Even young consumers don’t want data tracked when they use the ‘net, so marketers must still rely on content analytics for insights.
Facebook gives businesses the gift of pictures
Brands already engaged in Facebook marketing will soon be able to enhance their social media marketing strategies with free images.
Google & Facebook both care about quality content…a lot
Facebook announces it will now use an algorithm that surfaces high-quality social media content to the top of News Feeds.
Why video content is worth its weight in gold
Most brands are using some form of video content to achieve their internet marketing goals, while superior companies are
Go beyond surface-level content marketing in 2014
Too many brands are producing lackluster content. SAP leads the way by talking about how it fits into consumers world.
How to resolve external marketing challenges
Brands must come to the table with their own ideas even when working with third-party marketing agencies.
Slow sites lose ground in SERPs
Speed matters in search rankings, and brands with slow-loading web content might find themselves at the bottom of SERPs.
Twitter announces Related Headlines, bringing context to Tweets
Marketers’ web content might receive additional exposure through Related Headlines that will now be featured on embedded Tweets.
Yahoo top web property in July 2013
Yahoo has found its way again, showing it’s here for the foreseeable future in comScore’s latest report.