Ads go app-free on Facebook
Facebook recently updated its policies and now allows businesses to run promotional contests on their business Pages.
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Twitter shows it takes social commerce seriously with new hire
Brands that funnel resource toward Twitter marketing will be pleased to see the company hired a new Head of Commerce.
Yahoo spruces up 7 pages with eye-catching designs, more ad space
Marketers who see a significant percentage of website traffic coming through Yahoo will find the site offers more opportunities and benefits.The search engine, which was just named the top web property of June 2013, recently announced it’s updating seven of its web properties with a better user experience, personalized digital content and even more sponsored ad… Read more »
Yahoo might be top web property, but Google still drives most traffic
It may be too soon to declare a Yahoo turnaround, as new data shows Google is still the leading traffic driver.
Only foolish brands ignore LinkedIn for content marketing
LinkedIn has enhanced its suit of ad options to fuel results for B2Bs.
LinkedIn gives Groups a makeover for better UX
LinkedIn is making a concerted effort to grab marketers’ attention and secure their social media marketing investments.
Top-tier B2B brands pave way for social media marketing in U.S.
Major global brands have integrated social media marketing heavily into their lead generation practices.
Tumblr, the fountain of youth for your brand content? [study]
Brands are giving their online content a little longer shelf life by sharing it on Tumblr.
Landing Pages: B2C marketers’ money makers
A study finds B2Cs expect their landing pages to fuel conversions, but the majority leave money on the table due to poor testing.
Keyword data: Not provided, obviously
Google continues to enhance its secure search measures, leaving keyword data in the dark.