Why marketers must stop using the term “EdgeRank”
Facebook recently shed light on its social content ranking system, revealing marketers are using terms that are so two years ago.
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Google takes steps out of organic search processes
Google announced it’s expanding Google Now to help consumers stay organized when making purchases and booking travel.
Brands capitalizing on commercialization of social media
Marketers are optimistic about paid ad opportunities on search and social channels, but they can’t overlook the importance of organic.
Real-time marketing requires brands to get social, and fast
Real-time marketing thrives on popular social media hubs, but brands must be agile to see results.
Quality UX & video content fuel mobile site conversions
Brands may see ongoing mobile search traffic upticks, but are their sites up to the task of increasing website conversions?
Google advises marketers to get moving with mobile
Mobile site optimization can no longer be left on the back burner, as Google recently offered guidance on site speed.
Video content keeps brand messages in front of cable-cutters
Brands find video content drives marketing goals as the media landscape evolves and consumers watch less TV.
A case for organic content: Aggressive bidding drives up CPC
Marketers might be spending too much money for paid ad campaigns when overtaken by the competitive spirit, a study finds.
Sci-Fi marketing: Google Glass to charge for gazing at content
A new Google patent could charge advertisers any time a Google Glass user gazes at offline or online content.
Why broad search studies don’t tell the whole brand story
Aggregate search data talks about the overall market, but regional trends and content analytics can suggest other marketing avenues for brands.