For link protection: Google says ask nicely once, then disavow
Marketers are focused on links, but Google’s Matt Cutts says it’s as easy as ask and disavow to keep spammers from hurting SEO results.
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Authorship finally comes to fruition…for new in-depth SERPs
Google brings an in-depth news section to SERPs. Authorship and other advanced SEO markups help marketers get their web content in.
Real-time marketing doesn’t bite for Shark Week fans
Brands may hesitate to market in real time after consumers scoffed at Royal Baby content, but Shark Week proves web users still love corny social content.
Frequency key to video marketing dominance [study]
Ninety nine of the Top 100 Global Brands are creating video content to share on YouTube and quantity is the secret to their success.
Facebook comes clean about News Feed algorithm
Facebook has finally opened up about how it repurposes and ranks content in its News Feed.
If content is king, analytics is its queen
Data shows brands are bringing data into the conversation, expanding budgets for content analytics to provide benchmarks for web marketing.
Editorial policies & planning are stumbling blocks for content marketing [study]
Content marketing is becoming standard for success on the web, but a study suggests companies get hung up on basic principles.
Content: Now key for generating qualified leads
A new survey shows that marketers are increasingly using online content for lead generation purposes.
Google does more than you think to keep global ‘net spam free
Google does pay attention to spam web content on international domains, and it’s looking to hone its efforts to keep search results clean.
Building brand sentiment top priority for 2013
Businesses are funneling resources toward video marketing, social media content creation and mobile SEO to increase brand sentiment in 2013.