Pinterest amplifies conversion potential with price-drop alerts
Marketers might see more conversions from their Pinterest marketing due to an update that sends direct discount notices to consumers.
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Twitter’s universal search function drives social content discovery
Twitter is rolling out new on-site search features that present various content types in results.
Update: Google might start giving webmasters the examples they want
In the future, webmasters might have direct access to examples of links that hurt their SEO strategies.
Apple sheds light on “dark search”
SEOs may not run into as much trouble with dark search in the future, as Apple’s iOS 7 update supports the “meta referrer” tag.
B2B social marketing gets savvy with LinkedIn analytics
LinkedIn announced that companies can now assess their social marketing success with analytics for their Company Pages.
Institutions optimize content strategies for educational search influx
Online courses are in high demand, but marketing teams aren’t doing their best to convert site visitors into students.
Mobile is the new black for content consumption [new data]
New forecast data from eMarketer shows that mobile media consumption will overtake time spent on desktops and laptops this year.
From social to search, Facebook announces embedded posts
Facebook announces embedded social media content, signaling the gap between social and search is closing.
Social media analytics leads to new business opportunities [study]
Analytics help brands learn more about their customers and the campaigns they use to engage prospects.
Mobile dominates social media content sharing [data]
New data shows that most consumers share custom content via their smartphones and tablets.