Facebook insists it doesn’t have a user satisfaction problem
Facebook speaks out against reports that it’s losing sway with the audience that propelled it to the top.
News
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New link building guidelines for guest blogs & press releases
Google recently adjusted its link schemes document to govern how publishers engage in guest blogging and press release distribution.
The people give Google a C+
In a recent customer satisfaction survey, Google saw its grade drop 6 percent year-over-year, largely due to paid content.
Is Google steering users to domains with custom info in rich snippets?
It appears that Google is experimenting with new data in rich snippets, an update that could drive clicks to endorsed web content.
#SEOBrags & next hashtag of the week: #BestBlogs
Brafton’s Hashtag of the Week is #BestBlogs. Use the hashtag and mention @Brafton to tell us about company blogs that inspire your strategy.
Real-time content: Is it more than a buzz term?
Marketers have not yet settled on the definition for real-time marketing, but they’re already applying the principle liberally across campaigns.
Despite rumors, brands continue to invest in Facebook marketing
It appears brands are creating new Facebook pages to connect with their target audiences and share engaging social media content.
Retailers driving cross-channel traffic with internet marketing
Retail brands are successfully driving unique visitors to their sites by engaging in diverse search and social media marketing strategies.
Google: Enhanced campaigns coming if you like it or not
If marketers aren’t excited about the switch to Enhanced AdWords, they may need to rein in sponsored strategies and invest in organic.
Chipotle feigns hack attack: Better ways to spark engagement
Brands see instant social media engagement from big events like hacks, but upticks fall short of organic social marketing in the long run.