Fashion brands could be stronger at social marketing, study shows
Fashion blogs don’t always go the extra mile and promote their content via social media networks.
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On Facebook, pics and snippets boost engagement [study]
When creating content for Facebook marketing, brands should prioritize pictures and short updates to increase engagement with followers.
SEO content builds loyalty among empty-nest pet owners
Pet owners are active blog readers, turning to the ‘net to learn how to better care for their favorite animals.
A clean site is a successful site: Hidden content not always spammy
In a recent Webmaster Help Channel video, Matt Cutts says hiding text can be good for search rankings if it means a cleaner site and better UX.
SEO industry suspects news providers gaming Google News
Every brand wants to be at the top of SERPs, but some suspect news outlets are cheating the system to reach No. 1.
Most say Google+ has little-to no effect on search campaigns
A new survey notes that most clients and agencies feel that Google+ marketing doesn’t influence their search campaigns.
Brands winning organic shares with viral video content
Marketers who invest appropriately can create viral videos that steal the spotlight and drive continual internet marketing results.
Does data tell the whole social media marketing story?
Conflicting reports suggest social media referral rates are up for interpretation.
Google traffic is higher than Facebook, Twitter, Netflix… combined
A study shows Google’s internet traffic monopoly is bigger than anticipated, making SEO and web marketing best practices more important.
Accommodate multiple screen sizes for higher subscription rates
If marketers want more website visitors to subscribe to their branded content, they should make sure it accommodates the devices they use.