Google confirms softened Panda algo released
Marketers might see their domains rise in SERPs because softened Panda algorithm is rolling out, Google reports.
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Where’s the analytics? 42% of brands let gut instinct guide strategies
Marketers are getting savvier, but too many still let their gut instincts guide marketing strategies when data could do it smarter.
Video creativity: Why are brands creating blah content?
Video content reach is at an all-time high, but brands still don’t generate more than 1,000 views. Where has all the creativity gone?
Empowered customers demand relevant, timely content
Marketers who refuse to innovate will be left behind by today’s consumers, who want online content throughout purchasing pathways.
Video marketing more important as consumers cancel cable
Consumers are cutting the cable cord as they consume more video content and smart brands are gaining exposure on popular social networks.
Snapple gets visual with ‘Fun Facts’ video content
Brands can learn a lot from big brands’ marketing efforts, and Snapple’s latest video content campaign is one of the best around.
Complicated link schemes make domains seem spammy
In a recent video, Google’s Matt Cutts advises that marketers keep SEO strategies simple. Complicated link building can seem spammy.
Google Analytics user segmentation brings fresh context to content
Google is rolling out user segmentation tools to its Analytics platform to provide SEOs and marketers with new insight about site visitors.
Marketers prepare – Google Maps update available to the masses
It’s official – The new Google Maps app is available to the public with a fresh features that pull data from companies’ social marketing.
26% of brands avoid content analytics, don’t have dedicated staff
A new survey shows approximately 26 percent of brands still don’t have dedicated staff for analytics reporting.