Desktop core searches down, but brands still capturing clicks
New data from comScore shows that every major search engine experienced declines in monthly searches in June 2013.
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Google warns webmasters about tampering with (search) history
Google says some webmasters are falsely redirecting internet users to improve SEO results, but the search engine has plans to nip the behavior in the bud.
Does social compel you to buy?
Brands have begun to realize that social media can actually drive qualified leads and convert prospects to loyal customers.
Yahoo adds new image search function to enhance results
Yahoo continues its quest to provide users with better search experiences by bringing in high-quality image results with Getty.
Google loses ground for retail logins, gains for B2B sites
Marketers can’t deliver social media content across networks and expect great results. They must consider target audiences’ expectations.
Brands looking for quick PPC wins on mobile
Mobile PPC spend is on the rise and marketers compete for a slice of SERPs on smartphone screens.
Behavioral marketing isn’t invasive – it’s effective
Marketers who track and compile customer data create stronger content campaigns that speak to customers’ defined needs, not blind guesswork.
Do brands need G+ profiles for new Google Maps app?
Marketers must pay attention to the Google Maps app update, which appears to pull local search results from companies’ Google+ pages.
Marketers creating greater demand for native ads [study]
Native advertising is taking off as a popular way for marketers to promote web content and publishers to sell ad space.
Attention brands: Back-to-school social marketing starts now
Twitter data shows that back-to-school shopping actually starts in July, and brands can’t afford to put off strategies to the last minute if they want to increase conversions.