Are podcasts worth content marketers’ time?
Studies suggest brands are discovering the power of podcasts pace with Americans’ growing awareness of these broadcast channels.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Will Facebook Graph Search gain speed as it rolls out?
Facebook recently announced it’s breaking Graph Search out of initial beta and rolling it out to a wider audience of U.S. users.
Ride trending topics with auto-complete hashtag suggestions
Marketers can now quickly organize their social media content under trending topics, thanks to the auto-complete hashtag function now available on Twitter.
LinkedIn leading network for B2B social marketing [data]
LinkedIn provides B2B marketers with the best opportunities to reach target audiences because the network attracts high-quality users.
Marketers need Jedi skills to outwit dark social and search
TheAtlantic.com’s Alexis Madrigal coined the term dark social, and Brafton takes a closer look at how this trend affects content marketing.
Keyword trends drive clicks during the holidays [video]
Content marketers must evaluate seasonal keyword trends to capture more clicks during special events and sales.
Consumers performing local search queries likely to convert [study]
It pays for brands to create web content with local SEO value because the majority of consumers convert after finding nearby businesses.
Twitter boosts author credibility with web content links
Twitter appears to support the push for content writing authorship by displaying links to news articles in Tweets.
Yelp adds Wordmap to steer local search in the right direction
Marketers must pay close attention to the reviews consumers’ publish online – Yelp it introduced wordmaps to provide better local search information.
Marketers dust off old strategies – email is back in town
While email marketing is here again, marketers must improve traditional strategies to reach on-the-go consumers.