Data makes a case for live, long-form video content
Consumers spend more time watching live video content than pre-recorded broadcasts, and content marketers should take note of this trend.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Reverse showrooming – it’s a thing
Social media skeptics claim Facebook and Twitter marketing don’t drive ROI, but a barrage of reports suggest otherwise.
Will online reviews be the deciding vote in purchases?
As more consumers turn to the web before buying, online reviews are making the difference between a sale and a lost customer.
Organic search customers are B2C MVPs
Customers acquired through organic search provide bigger benefits to brands’ bottom lines over time.
Yahoo cleans up and personalizes news for better UX
Yahoo announced it’s revamped news site delivers personalized results in a modern design – a change that could more web traffic to the site.
Cost-centric marketers look at long-term ROI opportunities
A new study shows brands that focus on cost saving now accept other success metrics like ROI improvements.
Are 3 million brands making the most of their LinkedIn pages?
LinkedIn now hosts 3 million company pages, but brands need to share social media content strategically to generate leads and conversions.
Data doesn’t lie: Instagram video slowly seizes control
Since Instagram introduced its video feature, marketers have debated whether the Facebook-owned application or Twitter’s Vine is best for social video marketing. People have immediately taken sides, with some proactively lobbying that one network is surely stronger than the other. Unfortunately for Vine and its supporters, data suggests it’s losing the fight. Using Topsy’s free… Read more »
Brands embrace #hashtags on #Facebook
Following initial surprise surrounding Facebook’s decision to introduce hashtags, a survey shows brands are on board.
3 strikes and businesses are out of a sale
More consumers read online reviews before they decide to patronize a business, leaving marketers with a limited window to earn conversions.