Why it’s time to get excited about local SEO [video]
Businesses may overlook local SEO, but having a Google+ Page can drive more conversions than you think.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Do you make common B2B content marketing mistakes? [data]
New CMO Council data shows where most B2B content marketing efforts miss the mark, with insights on how to capture and convert buyers.
The battle has begun: Vine or Instagram for video marketing?
There’s a new video sharing platform in town – Instagram announces video and marketers must choose which app is best for digital content.
Brands that dominate on Google, Facebook get most web traffic
While brands explore new networks to stay on the cutting edge, they should stay on sites with the most web traffic to reach wider audiences.
Twitter acquires Spindle to give users real-time local search options
New Twitter partnership with Spindle allows brands to reach target audiences with real-time local updates.
Introducing Bing Boards – an alternative to algorithms?
The No. 2 search engine updated user experiences to bring experts’ insights and advice directly into search results.
Can out-of-home marketing inspire website conversions & awareness?
Brands are spending more on out-of-home media and finding ways to drive offline users to the web has become a top priority.
What marketers need to know before they invest in native ads
Marketers are dipping their toes in native ad waters, but they need to know the benefits and drawbacks before diving in headfirst.
Why the term ‘Millennial’ no longer applies to marketing
Brand Amplitude President Carol Phillips explains why marketers can target Millennials and expect to see content ROI.
95 percent of web traffic goes to sites on Page 1 of Google SERPs [study]
Marketers know they need to be on Page 1 of SERPs, but they may not know that 95 percent of search traffic is at stake.