Sources compete to prove the content ROI of Twitter marketing [data]
Analytics firm SumAll and a Twitter case study suggest Tweets produce ROI for brands using a mix of organic and paid products.
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Travel brands Tweet their way to social media marketing success
Travel brands earn four of the top 10 spots on the 2013 Social Brands 100 lists, with airlines embracing customers’ favorite networks.
Americans migrate to alternative search engines in spite of PRISM
Internet users upset about PRISM have started to use smaller search engines that promise privacy and serve high-quality online content.
Tweets inspire real-time content [video]
Real-time Twitter marketing can create opportunities to engage like-minded peers and amplify core branded values to wider audiences.
Will brands lose clicks at hands of new Google Image Search arrows?
Some search analysts noted Google now includes navigation arrows in image searches, which might cause brands to lose clickthroughs.
Facebook not supporting brands’ sponsored search results now
Facebook is putting its sponsored ads on pause as part of its larger efforts to streamline social media marketing options.
Bing introduces marketer-friendly content analytics for ads
Bing announced the Change History Graph is coming to paid ad campaigns to give marketers data that fuels internet marketing strategies.
Automakers invest in content to build relationships with wary Millennials
Automakers in the United States have invested in long-term content marketing strategies to fuel results and increase brand awareness.
B2B audiences search for branded content before they buy
Marketers must generate custom content for their B2B audiences, which rely on the web to inform business decisions.
Twitter Web Analytics feature will prove value of social media content
Twitter is preparing to introduce a content analytics program that helps marketers measure the reach and effect of their social media content.