Marketers are killing their SEO content with bad headlines
Marketers can increase their content writing’s viral potential by including certain verbs, perspectives and details in their headlines.
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Google acquires Waze to improve local search experience
Marketers should play close attention to local search developments as Google’s local search could integrate social signals and context.
Don’t worry about the rise of mobile SEO – desktop still matters
Marketers shouldn’t worry about the fall of SEO content for desktop, a study finds consumers are hoarding their older tech devices.
Cutts says a balance of ads and custom content is best for UX – #SMX
At SMX Advanced Cutts told the audience to use Google’s search results as a model for how many ads to include above the fold.
Google regains market share in wake of SEO updates
Marketers who optimize content marketing strategies for Google’s ranking signals will be rewarded with high visibility.
Keyword combinations fuel PPC results in financial services industry [data]
Bing Ads’ new study shows which keyword combinations drive content ROI for financial services brands.
Facebook rolling out hashtags for social content, #whatnext?
Marketers may need to bring Twitter strategies to their Facebook marketing because the social network giant is introducing hashtags.
Contests or content for converting site visitors and social followers?
Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.
Marketers take on new SEO frontiers as desktop ad spending peaks [data]
Content marketing strategies must be agile to keep up with search marketing landscape changes, including the peak of desktop ad spending.
Unleashing video content virality – a new science for marketers
Marketers that want to create video content with viral potential must take a scientific approach to creation and curation.