Social media content has a longer life cycle on Pinterest
Brands that share social content on Pinterest generate interest and leads over a longer period of time, according to research from Piqora.
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Instagram announces video content
Marketers that use Instagram to share social content can now record short video clips to share with followers.
Customers don’t want to be tracked – Use content, SEO for visibility
A survey finds consumers don’t want brands to track them online, so marketers must reach them organically with custom content.
Harvard professor says video content virality relies on egocentricity
New research suggests that surprise and joy attract viewers’ eyes, while personal gain leads to true video virality.
Google to send more examples in messages to webmasters
To uphold internet transparency, Google is providing concrete examples when it sends webmasters messages about manual webspam actions.
Google+ social content shares to overtake Facebook by 2016 [study]
A study from SearchMetrics projects social shares on Google+ will surpass those on Facebook’s in the next three years.
Google changes guidance on SEO ranking: quality over link building
Marketers were wise to pay attention to Matt Cutt’s warnings about SEO shifts, as Google recently updated guidance on search rankings.
Yelp announces new feature that closes gap between local SEO and sales
With strong calls to action in their online content, companies can turn local search queries into conversions.
Social marketing to fuel growth for major U.S. retailers [data]
A KPMG report finds big retailers that operate offline will increase investments on social media to drive ROI.
Video content reaches almost 85 percent of internet users
Brands looking to diversify their marketing efforts should include video content now that 85 percent of web users view streaming media.