Marketing evolution: Video and email drive content ROI
A high-percentage of brands may not include video in email collateral, but the practice improves CTRs and brand visibility.
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To combat rising CPC, marketers must focus on SEO
Adobe recently released data showing CPC is on the rise and marketers need to focus on SEO to dominate SERPs.
Google unveils new local search results display
Google announces an update to local search results that shakes up how the engine displays SEO content.
Facebook’s new ad options give marketers more creativity, conversions
Facebook continues to roll out social media marketing features that give brands more control and creativity over their paid ad campaigns.
Newspaper woes make web content look more attractive to brands
Newspapers continue to erode in the United States, reaching record-low confidence rates in 2013.
Brands’ social content now reaches one in four people worldwide
Brands must consider their unique prospects as they develop social media marketing campaigns to reach growing global audiences.
Twitter’s @MagicRecs account delivers real-time content to inboxes
The social media network has a new Twitter account that sends real-time content to followers’ direct message inboxes.
Google Authorship not necessarily limited to website content
Google’s Authorship signals might extend past published website content to other filetypes, according to a study.
Will stock photos hurt your SEO?
Google doesn’t punish sites using stock photos, but graphic content could become more important for SEO success down the road.
Buzzword no more – “Tweet” added to Oxford English Dictionary
Marketers take note: the Oxford English Dictionary officially adds “Tweet” to its pages, a sign social media is part of the English lexicon.