Google releases new algorithm to identify & punish spammy content
Google’s Matt Cutts tweeted that the search engine recently unveiled a new algorithm that targets spammy content overlooked by Penguin.
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B2Bs must mix it up [video]
B2B marketers who want to develop marketing strategies that will have an impact must create a wide array of content for every stage of the sales funnel
Cutts lists five mistakes marketers make with disavow tool
Marketers using the disavow tool must avoid these five mistakes when asking Google to reconsider their web content.
Businesses miss SEO opportunities if they neglect landing pages
Businesses that want to continuously drive new and returning traffic from search to their websites must allocate time for regular landing page maintenance.
Facebook Exchange news feed campaigns as powerful as AdWords [data]
Two case studies suggest that FBX news feed campaigns sometimes outperform name brands’ AdWords programs.
Social content wins customer loyalty without crossing the creepy line
Brands need customer loyalty to compete, but they should be careful with their use of social media content to avoid ‘creepy’ practices.
Brands’ Google-centric SEO strategies are safe, Facebook on the fence?
A recent poll shows that Google is Americans’ favorite tech company, but Facebook isn’t as universally revered as marketers might think.
Develop mobile content to keep tablet owners close at hand
More than a third of U.S. adults own tablet computers, and marketers must discover how optimize their content for smaller screens.
Why news content clicks, shares may not mean engagement, conversions
Brands may not be seeing optimal ROI from their news content because readers aren’t actually reading online content past the fold, or at all.
Social media marketing coaxes customers to innovate for brands
With new channels like social media, companies have discovered they can solicit ideas from customers to inspire foolproof product launches.