News

Marketers must pay attention to Google’s Knowledge Graph, which now informs consumers’ food choices, but could eventually influence search.

​A new study shows that affluent Americans rely on their mobile devices to educate their purchasing decisions.

Vine recently surpassed Instagram for Twitter mentions, further indicating video content is the marketing wave of the future.

Brands with fast-loading mobile sites see better traffic and conversions from their news content because speed is the most important to UX.

Marketers are making mistakes if their web content doesn’t generate duplicate leads, as return visitors have higher conversion rates.

Brands are discovering the most effective way to use social media marketing is to crowdsource ideas from audience members.

Marketers need to steer their content writing strategies toward articles with depth and focus if they want to dominate Google SERPs, according to marketing professionals.

​Facebook plans to refine and unify its ad units to create stronger offerings for its clients.

Marketing professionals say the industry will soon be a melting pot of online and offline strategies with custom content taking center stage.

​The search engine giant says that its search analysis can predict movies’ box office success within 92 percent accuracy.