Mobile was most important for Samsung’s SoLoMo smart TV campaign
Samsung used offline user experiences to fuel online chatter around its latest tech device.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google doesn’t deny any ‘Negative SEO’ tactics in recent update
Marketers must pay close attention to their backlink profiles because they might be vulnerable to competitors’ black hat linking practices.
The great divide: Gender and social media marketing
A new study from Burst Media points out where female and male consumers spend their social networking time online.
The ROI of using Vine content to entertain
Businesses can use every social media network to convert leads – but does every platform need to talk straight business or is there value in entertaining?
Why some brands stand behind native ads and others shrink away
Native advertising is surfacing as a controversial internet marketing practice. Before moving forward, consider the costs and benefits.
Facebook verified Pages bring authenticity to social media marketing
Facebook introduced verified Pages to help users connect with brands and stay up to date on news and trends.
Rumor has it Twitter will enter retargeting game with new ad offering
AdAge reports that Twitter has plans to develop a retargeting option for advertisers similar to Facebook Exchange.
Keep content marketing in long-term plans as web population climbs
Marketers know web content isn’t something they can set and forget, but do they have enough to meet the needs a billion more web users?
Data suggests mobile finally taken seriously by brands across U.S.
Mobile content was an afterthought last year, but the ANA shows brands are investing in mobile marketing at record speeds in 2013.
Brafton to talk shop at SMX Advanced – booth 28
North America’s largest content marketing agency Brafton will attend SMX Advanced in Seattle, WA, on June 11-12 at the Bell Harbor International Conference Center.