On-the-go social marketing made easy with new Twitter features
New mobile Twitter features make it easier for marketers to keep online conversations going with accurate and timely social content updates.
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Email drives 4x more conversions than social for ecommerce brands [data]
A new report highlights the re-emerging power of email marketing and suggests brands turn off autopilot and get serious with content creation.
Marketers must start conversations online, finish them in stores
While marketers must keep mobile SEO in mind as device adoption rises, a survey finds consumers still prefer to convert offline.
Will smartphone adoption and mobile search change SEO strategies?
Marketers must verify their web content is mobile-ready to keep top search results positions, as smartphone adoption breaches halfway mark.
Content marketing: From overlooked to essential for success
Ad executives say content marketing is an important practice for spreading the word about their products and services.
Does brand size determine Facebook marketing success?
Social media marketing success requires companies to develop interactive campaigns, but company size might also be a factor.
Cut the spam: Organic reads better on the web
A recent Twitter settlement and Google’s latest Penguin update send clear messages to marketers – spam content won’t be tolerated any more.
Online video content poised to dethrone TV spots for ad success
A study shows advertisers find online video just as effective as TV spots, prompting marketers to redistribute their budgets.
Is Facebook bringing bigger ad content to the News Feed?
Search Engine Watch reports signs of Facebook tinkering with its ad units, potentially bringing bigger advertisements to the News Feed.
Mobile users find video on social media, not in search [data]
Mobile users are increasingly discovering video content via social sites instead of search results, according to a recent study.