Teens’ data sharing attitudes make audience targeting easier
Brands that capitalize on teens’ willingness to share data online can create targeted content marketing campaigns based on users’ core motivations.
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AdWords Editors updates give marketers reins in paid search campaigns
Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.
How top-of-funnel marketing influences website conversions
Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.
Can you hear me now? The importance of sound in content marketing [video]
Sound plays an important role in lead generation, according to a new study, and brands must consider how they sound online.
Google asks you to submit spam content for removal from SERPs
Google introduced the Penguin Spam Report, asking web users to submit any low-grade websites they come across that should’ve been affected by the algorithm.
Free social media features turn profits for big brands
Social marketing remains cheap compared to other practices, but successful organizations invest a lot of time in reaching the right audience via these networks.
The ethics of internet marketing: to native advertise or to write content?
With so few Americans recognizing native advertising, should marketers go that route or stick to organic content marketing instead?
New Google search feature signals importance of visual content
Google’s new image search function points to an emerging trend – images are becoming a bigger deal in SEO.
Evidence that big brands don’t always dominate SERPs
Major networks fail to optimize their custom content with longtail keywords, losing out on a 400 percent organic traffic lift.
Twitter Amplify repurposes TV spots, inspires future video marketing
Social sites are introducing new features that support brands’ increasing use of video content for content marketing success.